It protects the baby from the drying effects of the environment as it immediately replenishes the moisture, once it is applied. Unlike ordinary lotions, it is mild and gentle on the babys skin. It can be used both for moisturising as well as cleansing. It has a pleasant fragrance which is very mild. This has been formulated keeping in mind the baby users. It comes in a simple packaging and is available in various variants. As it is pretty long-lasting and helpful, it is a good idea to buy Johnson’s Baby Lotion. Mothers who want a lightly textured cream for their babies should definitely go for it. Pamper your baby and make him or her smile all the time. This is the best product you can pamper your baby with. Bask in the happiness of parenting with this wonderful product and make your baby smile all the way!