Heals & Cures, Stops Itching, Controls Breakage, Promotes Healthy Growing Hair. JR BeautyGro Shea Butter Extra Oil Treatment softens the hair and prevents itchy scalp. It moisturizes and conditions, eliminating dryness in the hair and scalp, while protecting from breakage and imparting a briilant shine. The amazing healing properties of Shea Butter repairs and strengthens damaged hair.