Heals & Cures, Stops Itching, Controls Breakage, Promotes Healthy Growing Hair. JR Beauty Gro Herbal Therapy with Olive Oil softens the hair and prevents itchy scalp. It moisturizes and conditions, eliminating dryness in the hair and scalp, while protecting from breakage and imparting a briilant shine. The amazing healing properties of Olive Oil repairs and strengthens damaged hair.